Want Exhibition or Event Success? Quality is Key

When deciding to participate in any exhibition or trade show, or even hosting an event, there are a lot of factors to be taken into consideration like cost, visibility and commercial pay-off. Your exhibition stand should showcase your products or services to the best advantage, enhance your brand, and ultimately lead to more business opportunities. The placement, design and organisation of any exhibition stand or booth, all play a critical role in attracting visitors. Remember, depending on the size of the trade show, there could be anywhere from dozens to hundreds of other companies all competing for attention.

Many times, companies or agencies working on behalf of corporates can be frustrated because despite investing time and money in developing a design concept, booking space and developing promotional materials, the exhibition stand does not reflect the company or the brand.

It is important, therefore, to ensure that you’ll be hiring a qualified exhibition stand builder with standardised processes, methods and resource planning, and a highly proficient team who will handle the projects. At Electra, we have dedicated project and account managers who will create and oversee the whole project planning and execution. This will guarantee regular updates on the project status at every stage and support until its completion.

• Have you picked a partner who is dedicated to delivering high quality finishing?
• Did you hire an exhibition stand builder who understands the importance of details in creating an overall impression?
• Can you rely on your contractor to deliver your vision on time, on budget and according to specifications?

A quality stand or event depends not just on the design but on the quality of the build, that’s why every event production company in Dubai must remember this quote from legendary Hollywood producer David 0. Selznick, most famous for “Gone with the Wind”: “The success of a production depends on the attention paid to detail”. When you are organising an event, you are creating a show, a display, an experience for your existing and potential clients. You want them to be engaged, interested and comfortable.

Lack of attention to detail and poor-quality control can lead to such issues as shabby furniture and fixtures, sloppy painting, uneven surfaces, and seams, loose fittings, poor joinery, cracks, dents and many more. The presence of any of these flaws can create exactly the opposite impression of your company, rather than being professional, thoughtful and organised. A poorly-executed build can make you look disorganised, careless and unreliable. Rather than enhancing your brand, it could damage it. This is certainly one case where people will judge a book by its cover.

The quality of finishing of your exhibition stand or booth is an expression of your brand. That is why it must always be a top priority. In this case, paying attention to quality means that you will always receive a positive payback. To ensure that you stand out from other exhibition participants, your stand has to demonstrate the following:

• Quality Focus: including sourcing the best supplies and materials within budget
• Attention to Detail at every stage of the build, installation and disassembly process
• Premium Finishing

An exhibition stand pop-up event or booth makes a statement about a company. It must express your values and mission – your brand. Successful exhibition stands can generate vital brand buzz, increase sales and enhance customer engagement. Quality finishing for events and exhibitions is not only an inescapable requirement in the UAE but also internationally. This makes the choice of an exhibition stand contractor in Dubai extremely sensitive. Make sure that you have a partner that can handle the responsibilities of managing a complex assignment efficiently, while paying careful attention to all the details of construction, decoration, layout and furnishing.