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Need some expert advice? Want to know the latest in design trends? Or thinking about exhibiting in the Middle East?
We can help! Here we share with you our knowledge, experience, and understanding of the industry.

Exhibiting in Dubai: Why It's An Excellent Choice For Any Company Wanting to Gain Visibility

The trade show and exhibition industry in Dubai is moving from strength to strength. It is one of the pillars of the UAE’s flourishing economy. Dubai is already one of the world’s top destinations for trade shows and Abu Dhabi is catching up. There are nearly 200 events planned in the UAE over the remainder of 2018 till end of 2019, the majority of which are blue-chip events. Participating in Dubai-based industry events is one of the best things a business can do to highlight its products and services and make new business connections. Dubai is a central economic hub, providing a gateway to markets in Asia, Africa and the Middle East. Having a unique exhibition stand is essential to creating interest to attendees and increasing brand awareness and sales.

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Reasons to Find The Best Exhibition Stand Company in Dubai

The high volume of events means that there are many exhibition companies providing exhibition design and construction services. A complete list of exhibition companies in Dubai would run into the dozens. Finding the best exhibition stand company to stylize and set up suitable high-quality stands for your clients, or for your business or brand can be a challenge, when there are so many providers to choose from.

Making a poor choice can have devastating consequences. You or your clients could be out a lot of money and you can lose prestige because of a poorly designed or executed stand. A low-quality stand will reflect badly on you and your clients. Here are some of the nightmare scenarios of dealing with an inferior exhibition stand design company:

  • Busted Budget: Cost overruns due to poor planning or hidden expenses and overheads
  • Design Disappointment: Failure to achieve the desired design vision or to adhere to brand guidelines
  • Atrocious Arrangement: Poor quality materials, shoddy construction
  • Unreliable Service: Low quality execution or set up; failure to abide by deadlines, or to provide needed support and assistance.
  • Poor Communication: service provider who fails to inform clients about milestones, fails to provide updates on project stages and neglects to get necessary approvals

The Essential Qualities of A Good Exhibition Stand Company: What to Look For

During your search for the best exhibition stand contractor to meet your needs, you will discover that not all suppliers are alike. The best contractors should have a solid portfolio and extensive experience with a variety of projects that they can demonstrate in a tangible way, and they will enjoy an impeccable reputation in the industry. These are some of the fundamental qualities you should look for when choosing an exhibition stand builder in Dubai.

1. Good Communication Skills: Listening, Responding & Reporting

A reputable exhibition stand provider should work with standardized processes, methods and be highly proficient in project management. They should also possess the ability to understand the requirements and expectations of international companies

a) Open to questions and responsive to feedback – Like in any relationship, chemistry is an important component of project success.

b) Provide regular updates on progress

2. Management Capabilities

a) Advanced project management skills

b) Adherence to project management best practices

c) Organizational Skills

3. Comprehensive in-house facilities

Behind the Scenes - Exhibition Stand Builders

 

a) This ensure a better control of quality, cost and allow for more flexibility: ability to answer to changes, last minute requests for change. It means that the supplier will be able to execute all phases, from planning to, construction and assembly process in-house, without subcontracting

b) State-of-the-art machinery and equipment to create any shapes

c) Experienced craftsmen

4. Performance-Focused

a) Committed to timely delivery

b) Provide transparent costing

c) Make efficient use of all available resources – budget efficiency

A Checklist to Identify the Right Exhibition Stand Company For You

Now that we’ve mentioned some of the worst things that could happen, and the fundamental qualities you should be looking for in a contractor, let’s look at what you can do to pick the right one to meet your and your client’s expectations.

Following our recommendations means you must do some homework. But once completed you can relax knowing that you have picked one of the top exhibition companies in Dubai and that you can rely on them to deliver a first-class stand that complements your clients, business or brand. Here’s our handy checklist for selecting a first-rate exhibition stand company in Dubai.

1. Getting Ready: Planning & Preparation

a) Identify your objectives: sales, brand promotion, product launch, etc.

b) Determine the basic design parameters

c) Set a preliminary budget guideline

d) Start your search early – the best suppliers can be booked months in advance.

2. Identifying the Best Exhibition Stand Companies in Dubai

a) Research the top companies

     i. Internet search

     ii. Industry directories and exhibition organisers websites

     iii. Look up the companies responsible for the best stands you have seen

     iv. Ask for Client referrals from trusted people

b) Put together a list of potential suppliers (up to 10)

     i. Visit Supplier websites or social media sites to review portfolio, projects, client interactions and reviews.

     ii. Contact former clients for confidential feedback

3. Shortlisting Preferred companies (3-4)

a) Refine list by contacting companies via email or phone

b) Phone interviews or Virtual meetings

c) Face to Face meetings

4. Selecting Your Supplier

a) Share the design with shortlisted candidates

b) Request proposals covering design, technical and financial aspects

c) Review and assess proposals: This may require refining the design brief, asking for revisions or changes.

     i. Review Budget: Be suspicious of low-ball bids, which may hide hidden charges and overheads. The more transparent the budget, the more reliable the contractor is.

     ii. Review Timelines: The proposal should include the time of delivery or how long each phase will take. This will give you an idea of how they work on a project.

     iii. Assess ability of contractor to turn design into technical plans, and whether they demonstrate the ability to suggest more cost-effective technical solutions when required.

d) Rank the contractors.

5. Final Selection

Review Contractual Obligations: Ensure that you and the selected supplier are on the same page. Find out who is responsible for what, when and how.

Getting the Best Exhibition Stand Results: Success Stories

When you work with a reliable provider you can be confident that your brief will be followed, and your clients are fully satisfied. Here are some examples of successful exhibition stands designed and constructed by us.

Prisme International

Prisme International, a creative agency, wanted a seamless, modern exhibition area that reflects Smart Dubai’s vision to “empower, deliver and promote an efficient, seamless, safe and impactful city experience”.

Find out what solutions we provided to make the project successful for the GITEX Technology Week.

A. A. Al Moosa Enterprises

A.A. Almoosa’s stand inspired by Mirna Tenidis was part of the event for the first time, thus, wanted to make an impact to capture the visitor’s attention and highlight the client’s brand and activities. Learn more about this Arabian Travel Market 2018 project.

A.A. Al Moosa Enterprises

Hiring the Best Exhibition Stand Contractor: Some Final Thoughts

Before you even sign that contract with an exhibition stand builder, you should:

  • Do your homework
  • Start looking early
  • Pick the best

Seek a contractor with all the following qualities:

  • Excellent Reputation
  • Extensive Experience
  • Exceptional Capabilities
  • In-house Resources
  • Quality Focus
  • Budget Consciousness

I hope this article was helpful.

Don’t forget to check out some of the successful exhibition stands we have provided our clients in Dubai and other parts in the Middle East.

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