Electra, since 1992
What We Do
We make it happen!
We are a fully integrated solutions provider and production house for events, exhibitions, and environments in the Middle East. Our solutions include custom made exhibition stands, exhibitions scenography, contracting and management, events décor and set up, semi-permanent museum exhibitions as well as tent and furniture rental services.
Adhering to project management best practices, we bring to life the most challenging and demanding of projects. We support our clients all the way, from planning and production to build-up and dismantle, ensuring a peaceful delivery, every time.
How We Do It
We are an integrated production house. Our team is comprised of 430 industry experts and master craftsmen in carpentry, steel, electricity, graphics and fabrics. This includes a team of fifty highly-skilled international engineers, senior projects managers, event managers, and designers. Together we work in unison to bring each unique project to life, focusing on a high-quality build and excellent standards of service.
But it’s not just about the people. Our facilities and equipment play an essential role in the smooth running of daily activities. Our 38,000sqm premises are equipped with state-of-the-art machinery. We can create just about anything in any shape or size, from near seamless wooden jointing to precision-cut steel struts.
We also have a dedicated logistics department with a fleet of vehicles allowing for a controlled delivery on-time, every time.
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Event Production Company
Key Figures
Our Team
Meet the team who are the foundations of our harmonious environment. Culturally diverse, our team consists of 20 different nationalities and collectively we speak over 15 languages.
Our core values define us, we are Agile, Inclusive, and Passionate.
Together we work in unison to bring each unique project to life. We make sure our employees know they are important and we make them feel rewarded in a way that goes beyond the standards. For two consecutive years we were nominated for Best Employer of the Year at The Middle East Special Event & Exhibition Show 2018 and 2019.
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Health & Safety
Without our fantastic team, we wouldn’t be here today. Therefore, we ensure that employees are provided with a safe and healthy working environment.
As part of our Health & Safety policy, our HSE department conducts regular factory and site visits to certify policies are being implemented.
Additionally, the department conducts regular training workshops in compliance with industry standards.
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History
1992
Born in 1992, Electra was originally a stand contracting business.
2008
From one single unit, we diversified our activities, expanding into tents and furniture rental. We also opened additional branches in the region.
2015
To cope with our growth and better serve our clients we moved our headquarters from Ras al Khor to Dubai Design District.
2018
We entered a partnership with E3 Group, an international exhibition corporation with German roots.
2020
We pursued our regional expansion with the opening of Electra Arabia in Saudi Arabia.
2022
We opened a branch in Doha, Qatar.
What Our Clients Say
I wanted to reach out and say a massive thank you, I am proud to say that we did this with you. You have delivered above and beyond exceeding any expectations that we had. Your entire team are efficient and a delight to work with. Thank you particularly for your patience and being so agile on the job, your continuing positive attitudes and solution finding was a joy to be around. We achieved the vision and more. Onsite feedback from all was that everything was finished to such a high standard and look, and feel was well thought-out and excellently executed
Arabian Hotel Investment Conference in partnership with MEED Events.
A huge thank you to all the team, you did an amazing job! It was the most beautiful edition, everybody noticed the quality and the finishing of your work. A lot of people were impressed by the decoration of the venue and the spirit in the team was perfect!
Thank you for everything and I hope we will work together very soon!
World Government Summit
I would like to express my deepest appreciation for your dedication and hard work supporting the USA Pavilion at Expo 2020 Dubai. Together, we shared the U.S. history, culture, and values with the over 1 million visitors to our pavilion. Your dedication and contributions made the USA pavilion a success. It was wonderful to see everything in person, and it would not have been possible without your team's attention to detail and taking our plans on paper and making them a reality. With your help, we created an experience that expanded people-to-people ties and shared the United States with new audiences. Thank you.
Jennifer Hall Godfrey
Chief of Staff / Under Secretary of State for Public Diplomacy and Public Affairs
This collective success is only the result of everyone's commitment and professionalism. The challenges that you had to face were particularly complex.
It is remarkable enough to note that the construction of this project has been achieved by actors and talents from multiple cultures and origins and the success proves that our differences are also our strengths.
I would like to sincerely thank each of you and express all my gratitude for being a vital support in the achievement of this event.
PublicisLive.com
Pre-production was challenging with all the layout changes, and despite all complications, everybody pulled out their best to produce this exemplary event. The event in Dubai was up to the best standards which are so rarely met.
Thanks to the whole team of Electra for adapting to the changes and requests so kindly and effectively, for having a good eye and a well-structured team of workers, and overall for a very successful setup.
A big thanks to all of you!
Chanel
Downtown Design as the leading design fair in the Middle East has quadrupled in size since its inception in 2013 and Electra has played a vital role in helping to achieve its status as a respected, luxury design event.
I have had the pleasure of working with Electra for the past 4 years and it has become clear that they are professional and consist of very hardworking individuals. They are both reliable and conscientious, always working hard to deliver the project to the highest possible standard.
The team at Electra always make an extra effort to assist the exhibitors and have built a great relationship with them and us – They are valuable to all involved.
Downtown Design
Nice teamwork despite more than tense deadlines and difficult conditions of preparation on this project. Thank you all! Special thanks to Electra for the quality of finish delivered, efficiency is always here!!
Business France
Member
of International Trade Associations
