Years of experience
Projects delivered per year
Happy employees
Production & Logistics facilities
Building events and branded environments into immersive experiences
About Electra
Electra is the Middle East’s leading fully integrated production house for premium events, exhibitions, and fit-out projects. With over three decades of expertise, we partner with global brands, event agencies, and government entities to deliver outstanding experiences that are innovative, reliable, and unforgettable.
From concept to completion, our end-to-end services cover event and exhibition delivery, custom manufacturing, temporary structures, semi-permanent fit-outs, and furniture rental. What sets us apart is our 100% in-house production model — with state-of-the-art facilities and logistics hubs in the UAE and KSA, powered by the region’s most experienced craftsmen across carpentry, steelwork, paint, textiles, graphics, and electrical. This integrated approach ensures exceptional quality, speed, and flexibility on every project.
Whether building immersive brand activations, large-scale exhibitions, or bespoke corporate environments, we deliver on time, on budget, and to the highest standards — supporting clients every step of the way from planning and engineering to installation and dismantling.
With offices in Dubai and Riyadh, as part of ET Global, we also offer seamless international project execution — transforming spaces into powerful branded experiences worldwide.
Recognized as Best Supplier of the Year and Best Employer of the Year at the Middle East Event Awards 2023 & 2024, Electra is your trusted partner for delivering excellence, wherever your audience is.
A timeline of Electra’s evolution
Electra first began as an exhibition stand builder in Dubai.
We expanded into tents and furniture rental, opening additional branches in the region.
To keep up with the growth of our business and better serve our dedicated clients, we moved our headquarters from Ras al Khor to the Dubai Design District.
Expanding our international reach, Electra became global as part of E3 World with our global headquarters located in Germany.
Our regional expansion continued, with the opening of Electra Arabia in Saudi Arabia.
Our most recent expansion was the opening of a branch in Doha, Qatar.
A supportive team that never quits and never settles
Our experienced team of professionals are dedicated to providing cutting-edge solutions for our clients. We bring a wealth of knowledge and cultural diversity to every project, with 25 different nationalities and 15 languages spoken among our employees.
We have a strong commitment to creating a safe environment where our employees feel valued and rewarded for their work, which has been recognised by two consecutive nominations for Best Employer of the Year at The Middle East Event Show, and the awarding of 2 Taqdeer Awards recognising our best practices in workers’ welfare.
By working together, we provide our clients with agility, better customer service, and increased profitability.
Our Values
With a commitment to agility, inclusivity, and passion, our values form the cornerstone of all that we do.
Download our Catalogues now to explore our innovative solutions and find the perfect fit for your next project
KSA Furniture
Furniture Catalogue
Tent Catalogue
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Frequently asked questions
Do you provide services outside the Middle East?
We deliver projects both locally and globally, covering the following regions:
- Middle East
- Europe
- Asia
- North Africa
- South Africa
- North America
- Australia
How many offices do you have?
Electra have offices, factories and warehouses that span across the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia (Riyadh) and Qatar (Doha) with an additional E3 World global headquarters located in Germany, and group offices and facilities globally. Our widespread presence enables us to swiftly respond to our clients’ needs within the GCC region and globally.
What is your in-house production capacity?
We offer comprehensive production and logistics services, ranging from production facilities and warehouses to our own fleet of trucks. Our in-house management and 40,000 sqm production and logistic facilities enable us to construct to the highest quality, providing maximum flexibility for our clients and optimising costs.
We provide detailed project management, from the initial planning phase through to the final installation. Our team of experienced and knowledgeable professionals has extensive experience in all areas of production, allowing us to provide the highest quality results for our clients. We also have a strong commitment to sustainability, using the latest technology and materials to reduce our environmental impact.
How do your designers differ from creative agencies?
While we are not a creative agency, our designers can provide clients and creative agencies with comprehensive contracting services. Our experienced design team frequently liaise with creative agencies, turning their briefs and specifications into unique technical drawings. Our designers also provide innovative options for global exhibitions, which we also play a role in managing.
Do you organise events and exhibitions?
While we do not directly provide organisation, marketing, or catering services, our team of experienced professionals can expertly construct and fit-out your space to create the perfect setting for your event or exhibition.
How do you treat your employees?
Our HR department works hard to ensure the health and wellbeing of our employees, and our efforts were rewarded with 3-star awards at the 2021 and 2022 Taqdeer Awards. We are also proud to have been nominated twice in a row for the prestigious Best Employer of the Year award at the Middle East Special Event & Exhibition Show (MESE), and we have received 2 Taqdeer awards recognising our labor welfare practices.
With a team of over 500 people from 25 different nationalities, we are fully committed to upholding a high level of team and family spirit within our organisation, while consistently honouring our core values. We offered qualitative healthcare coverage to all our employees long before it was mandatory, as we have always valued and prioritised the health and wellbeing of our employees.
Want to explore the possibilities for your next project?
Our clients love the work we do for them
We want to thank you for your professionalism and hard work during the project… we appreciate your flexibility and dedication.
We look forward to future collaborations.
You were professional, resourceful and a pleasure to work with.
Your agility, responsiveness and reactivity were essential to the success of the event.
The attention to detail and quality were evident - as you know this is something we truly value.
You managed the complex and demanding schedule with little time and plentiful modifications to ensure the event was well executed and ran as smoothly as possible.
Your patience, attitude and professionalism while working with us and our global teams did not go unnoticed.
Committed to QHSE and CSR
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Want to explore the possibilities for your next project?
