At Electra, we are committed to upholding responsible business practices in our operations and actively striving to increase sustainability in all areas. We believe in treating our employees, the wider community and the environment with care and respect.
To ensure our commitment is upheld, we have implemented a comprehensive Corporate Social Responsibility (CSR) program that focuses on key areas including healthcare, environmental stewardship and community outreach. We also strive to reduce our environmental impact through reduced emissions, sustainable product development and recycling programs.
In 2018, we launched Electra’s Corporate Social Responsibility (CSR) program, which puts our ongoing efforts for a socially and environmentally responsible business into a structured action plan. Our CSR program is based on three main pillars: Environment, Enterprise, and Community.
We have clear goals and defined actions to perform in line with the UN Global Compact principles. This commitment was recognized by the Dubai Chamber in 2021 and 2022, and we were awarded four CSR Labels: Environment, Community, Workplace, and Marketplace.
Our 3 pillars
We focus on reducing our environmental impact through our recycling programs,product development and our use of sustainable materials. We are serious about sustainability and are actively working towards Electra’s zero carbon future.
We are committed to treating all employees with fairness and respect. We strive to create an environment where everyone is empowered to reach their full potential. This is realised through various social activities, awareness campaigns and other initiatives to enhance employee wellbeing. Our dedication to providing our employees with the best possible workplace experience was rewarded at the 2021 Taqdeer Awards, where we earned a 3-star award for our excellence in labour welfare practices. We are dedicated to providing our employees with the best possible workplace experience and will continue to strive towards achieving this goal.
We believe that everyone has a responsibility to make the world a better place, which is why we are passionate about helping our employees support charities and local communities by volunteering and donating to such causes. We also value welfare, ethical standards, and inclusivity, and we strive to foster a community that reflects those values. We invite you to join us in making a meaningful difference in our world. Together, we can create a brighter future for everyone.
Our eco solutions
We are committed to bringing unique solutions to the market that are created with people and the planet in mind. Our sustainable mission is integrated into our core, with products that demonstrate our promise of responsible excellence. From innovative, eco-friendly tents, to modular walling solutions, we are proud to be creating the future.
SLIK is our innovative zero waste re-usable modular solution. It is ideal for creating walls, display cases and shelving. The separate components can be assembled in different configurations, dismantled and then utilized once more multiple times.
We have won the “Best Sustainability Initiative” award by the Middle East Event Show 2020 for our work on Global Grad Show 2019 using our sustainable solution SLIK.
We work hand in hand with our clients, events agencies, and venues to create the most sustainable events possible. We can advise you on which materials to use, or how to structure the management of the project to reduce your environmental impact or CO2 emissions.
Our procurement team is constantly on the lookout for the newest developments in eco-materials and eco-solutions for your events, branded environments, and exhibitions. We have an array of greener options to propose to you, and we can integrate more sustainable technical options into your design.
The Cube is Electra’s award-winning temporary structure. This tent is the closest you can get to a permanent building and it is also the most sustainable. Each part of The Cube, from the structure to the panels is reusable and can adapt to different structure sizes and characteristics.
The Cube tent’s eco-friendly aspects are not limited to its structure itself. The tent is equipped with an inflated roof which guarantees superior insulation and energy savings. Built at European standards of quality, safety, and sustainability, The Cube is also equipped with sustainable flooring.
Furniture rental is by default a more sustainable option than furniture purchase for your event. At Electra, we decided to go further by developing an eco-furniture line.
Supported by our certification in Ethical Procurement and Supply by CIPS, we engaged in the creation of furniture collections that are either 360 degrees sustainable (materials, production practices, energy consumption, labor practices…) or produced locally in the Middle-East using sustainable materials. Visit our Furniture Rental section to see the latest additions to our catalogue.
Net Zero Carbon Events
We have joined forces with 109 other event industry professionals to pledge for “Net Zero Carbon Events” by 2050 at the COP 26 in Glasgow. We are committed to supporting the goal of net zero greenhouse gas (GHG) emissions and recognize the vital role that the events industry can play in driving meaningful progress. We are actively involved in implementing the NZCE roadmap into our daily operations with the objective to halve our GHG emissions by 2030.
As a founding member of the NZCE and the first contractor in the Middle East to commit to the initiative, we are your go-to partner for sustainable events and exhibitions in the Middle East: let’s talk!
Supporting the United Nations Global Compact
By joining the UN Global Compact, we have made a commitment to incorporate the Ten Principles of the UN Global Compact into our strategy, culture, and daily operations. These principles cover human rights, labour, and environmental issues, and will help ensure that Electra is taking an ethical and responsible approach to business.
We have been an active member of the UN Global Compact Middle-East’s chapter since 2019.
1 project, 1 tree
In April 2021, Electra celebrated Earth Day by launching its 1 Project 1 Tree initiative. As part of this initiative, we are planting one tree for each and every project we take on. In partnership with vetted NGOs (EcoMatcher), we have already planted trees in the Philippines, India and Nepal, and have recently extended our efforts into the United Arab Emirates.
This initiative reinforces our commitment to helping our clients achieve their sustainability goals through more sustainable and eco-friendly solutions.
Get in Touch
Want to explore the possibilities for your next project?