At Electra, we are committed to upholding responsible business practices in our operations and actively striving to increase sustainability in all areas. We believe in treating our employees, the wider community and the environment with care and respect.
To ensure our commitment is upheld, we have implemented a comprehensive Corporate Social Responsibility (CSR) program that focuses on key areas including healthcare, environmental stewardship and community outreach. We also strive to reduce our environmental impact through reduced emissions, sustainable product development and recycling programs.
Our pledges
In 2018, we launched Electra’s Corporate Social Responsibility (CSR) program, which puts our ongoing efforts for a socially and environmentally responsible business into a structured action plan. Our CSR program is based on three main pillars: Environment, Enterprise, and Community.
We have clear goals and defined actions to perform in line with the UN Global Compact principles. This commitment was recognized by the Dubai Chamber in 2021 and 2022, and we were awarded four CSR Labels: Environment, Community, Workplace, and Marketplace.
Our 3 pillars
SLIK is our innovative zero waste re-usable modular solution. It is ideal for creating walls, display cases and shelving. The separate components can be assembled in different configurations, dismantled and then utilized once more multiple times.
We work hand in hand with our clients, events agencies, and venues to create the most sustainable events possible. We can advise you on which materials to use, or how to structure the management of the project to reduce your environmental impact or CO2 emissions.
The Cube is Electra’s award-winning temporary structure. This tent is the closest you can get to a permanent building and it is also the most sustainable. Each part of The Cube, from the structure to the panels is reusable and can adapt to different structure sizes and characteristics.
Furniture rental is by default a more sustainable option than furniture purchase for your event. At Electra, we decided to go further by developing an eco-furniture line.
CSR Initiatives
Net Zero Carbon Events
We have joined forces with 109 other event industry professionals to pledge for “Net Zero Carbon Events” by 2050 at the COP 26 in Glasgow. We are committed to supporting the goal of net zero greenhouse gas (GHG) emissions and recognize the vital role that the events industry can play in driving meaningful progress. We are actively involved in implementing the NZCE roadmap into our daily operations with the objective to halve our GHG emissions by 2030.
As a founding member of the NZCE and the first contractor in the Middle East to commit to the initiative, we are your go-to partner for sustainable events and exhibitions in the Middle East: let’s talk!
Supporting the United Nations Global Compact
By joining the UN Global Compact, we have made a commitment to incorporate the Ten Principles of the UN Global Compact into our strategy, culture, and daily operations. These principles cover human rights, labour, and environmental issues, and will help ensure that Electra is taking an ethical and responsible approach to business.
We have been an active member of the UN Global Compact Middle-East’s chapter since 2019.
1 project, 1 tree
In April 2021, Electra celebrated Earth Day by launching its 1 Project 1 Tree initiative. As part of this initiative, we are planting one tree for each and every project we take on. In partnership with vetted NGOs (EcoMatcher), we have already planted trees in the Philippines, India and Nepal, and have recently extended our efforts into the United Arab Emirates.
This initiative reinforces our commitment to helping our clients achieve their sustainability goals through more sustainable and eco-friendly solutions.
A message from our CEO
As we Build the Future of Events, our focus on ethics and sustainability remains unwavering. Inclusivity, agility, and passion are now more than ever inscribed in our philosophy and strategy. We are continuously implementing long term actions involving our workforce and stakeholders.
From environmental impacts to social implications and most importantly welfare and human rights, executives, management team and CSR committee have been working restlessly to maintain the high standards we have committed to.
Looking at the future, our aim is to strengthen Electra’s dedication to global causes, sustain our legacy in the industry and align further with international standards of sustainability, in the line with our international group of companies, E3 World.
Get in Touch
Want to explore the possibilities for your next project?