Introducing an Innovation to Tent Rentals – The Cube Temporary Structure
February 2019
After a significant process of research, strategic thinking, and planning, we reached The Cube, a truly innovative modern temporary structure.
Blog
Need some expert advice? Want to know the latest in design trends? Or thinking about exhibiting in the Middle East?
We can help! Here we share with you our knowledge, experience, and understanding of the industry.
They Talked About Us
In August, our CEO Jean-Charles Durand discussed how the tenting has changed over the years with InTents Magazine.
“Electra’s custom Ramadan tenting features modern luxury with an Arabian touch.
Modernism is at the forefront of design trends for Ramadan tents in the United Arab Emirates, and with that comes the need for custom temporary structures, says Jean-Charles Durand, CEO of Electra, a Dubai, G.C.C.-based provider of tent and marquee rental solutions, event contracting, exhibition management, stand building, environments and furniture rental.
Ramadan tents provide a place for people to meet after sunset when the daily fast is broken, and businesses use them to host clients in a relaxed environment, at a time when business typically slows down.
“Many of the company’s clients are moving away from the full traditional Arabic style, asking for contemporary setups with an Arabian touch and custom-made elements that enhance the atmosphere”, he says.
Custom-made screen by Electra utilizes the traditional mashrabiya pattern.
Photo courtesy of the Emirates Palace, Abu Dhabi.
“The common denominator to all projects is the use of mashrabiya patterns, a key feature of the Middle Eastern architecture.”
“As a global solutions provider with 25,000 square meters of in-house production facilities, we have custom made a range of decor elements for our clients, from various designs of mashrabiya screens to a huge wooden tree for Emirates Palace.”
Electra provided furniture and custom decor, including a massive chandelier designed and produced in-house, under a flat-roofed tent at Emirates Palace in Abu Dhabi. Photo courtesy of the Emirates Palace.
“The scope of work usually includes a tent structure and fit-out, bespoke decor and some furniture from our rental stock,” Durand says.
“Among Ramadan projects, we have built 2,400 square meters for Emirates Palace in Abu Dhabi for several years. It combined a 40-by-60-meter flat-roof tent, original lighting features with a massive chandelier designed and produced in-house, elegant furniture combined with made-to-order cushions, curtains, and decorative mashrabiya screens. We also delivered projects for hotels in Bahrain, Abu Dhabi, and Dubai.”
One of the company’s more unique projects for this year’s observance, which ended June 15 in the U.A.E., was a custom structure that covered the terrace of one of the newest luxury hotels in Dubai, he says.
“The structure was 35 meters long, 11 meters wide on one edge and 16 meters on the other edge. While one side of the structure was resting on the roof of the restaurant, the other side was supported by 5-meter-high legs, placed one meter away from the water, which made the installation challenging. By having a highly skilled team of experts and in-house production facilities, we have the resources to overcome technical challenges and ensure a safe and qualitative delivery.” (…)“
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