Exhibition Design Evolution: Art, Commerce & Creating Immersive Experiences
In the lead up to Dubai Expo 2020, which is expected to be the largest global exposition ever in terms of exhibitors and visitors, it is interesting to look back on the interwoven history of global expositions.
Exhibits have evolved from simple display cases crammed with objects in the case of museums, and standard wooden booths displaying equipment or products, to colourful and complex installations that tell a story about the brand. Today, the primary objective of exhibition stands is not just to move products or promote services, but to create engaging, immersive experiences that will resonate with visitors a long time after the event. This means focusing on how to generate an emotional connection with people to lock in brand loyalty and to lead to recurring business, and not just one-time sales.
So how can your clients stand out from the crowd?