Mall Activations to Maximise Brand Impact During the Dubai Summer Surprises 2019
May 2019
Since 1998, Dubai has organised a “Summer Surprises” Festival to promote the Emirate as the top family friendly vacation destination.
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Need some expert advice? Want to know the latest in design trends? Or thinking about exhibiting in the Middle East?
We can help! Here we share with you our knowledge, experience, and understanding of the industry.
Eye on the Prize: 2020 Trade Shows in KSA & UAE
2020 Exhibition Scene in Saudi & UAE: Playing your best game
Spring is in the air and that means it’s time to get ready for the trade show season. With back to back events scheduled, the 2020 calendar in the region is packed. The UAE and KSA are both major world economies, and companies who participate in trade shows here get multiple opportunities to showcase their products and services, network and establish or cement business contacts. We’ve filtered through the hundreds of events planned during the remainder of 2020 to show you the biggest and best trade shows in UAE and Saudi.
UAE & Saudi Trade Shows 2020
Deciding which trade show to make an appearance at is an important matter. It consumes time and resources, but if done carefully can have an extremely positive impact. We’ve examined the hundreds of 2020 trade fairs organised in the UAE and KSA. We have highlighted a sample of the highest profile events from a variety of industries organised by theme.
| EXHIBITION | SECTOR | ORGANISER | LOCATION | START DATE | END DATE |
| Art Dubai | Art & Design | Art Dubai | Madinat Jumeirah | 25-Mar-20 | 28-Mar-20 |
| Automechanika Dubai | Automotive | Messe Frankfurt | DWTC | 7-Jun-20 | 9-Jun-20 |
| Abu Dhabi Air Expo | Aviation | – | Al Bateen Executive Airport | 4-Mar-20 | 6-Mar-20 |
| Airport Show Dubai | Aviation | Reed Exhibitions | DWTC | 22-Jun-20 | 24-Jun-20 |
| Mebba Show | Aviation | – | DWC | 8-Dec-20 | 10-Dec-20 |
| Seamless Middle East | Banking & Finance | – | DWTC | 25-Mar-20 | 26-Mar-20 |
| Big5 Saudi | Construction | – | Jeddah Centre for Forums and Events | 8-Mar-20 | 11-Mar-20 |
| Big5 Dubai | Construction | – | DWTC | 23-Nov-20 | 26-Nov-20 |
| Careers UAE | Education & Training | – | DWTC | 10-Mar-20 | 12-Mar-20 |
| Middle East Energy | Energy | Informa Markets | DWTC | 3-Mar-20 | 5-Mar-20 |
| Beautyworld Middle East | Fashion & Beauty | – | DWTC | 31-May-20 | 2-Jun-20 |
| ARABLAB | Healthcare, Medical & Scientific | – | DWTC | 16-Mar-20 | 18-Mar-20 |
| Cityscape Abu Dhabi | Real Estate | Informa | ADNEC | 14-Apr-20 | 16-Apr-20 |
| The Hotel Show | Travel & Tourism | DMG Events | Jeddah Centre for Forums and Events | 31-Mar-20 | 2-Apr-20 |
| Arabian Travel Market Dubai | Travel & Tourism | Reed Exhibitions | DWTC | 19-Apr-20 | 22-Apr-20 |
Conclusion
Many factors contribute to trade show success, including:
- Selecting the proper event: Choosing the appropriate event to participate in that meets your strategic and marketing goals in terms of displaying your products/services and enhancing the company’s profile
- Designing a marketing strategy to capitalise on trade show participation including most fundamentally having an exhibition stand or booth that stands out from the rest, attracting attention.
- Identifying event contracting partners and working with them to ensure that your or your client’s vision and goals for the trade event are realised.
With the launch of EXPO 2020, it is advisable to line up your partners early enough as there is no time to waste in planning and delivering your exhibition. That makes it especially important to partner with reliable and experienced local partners who can guarantee the delivery of quality exhibition stands on time and on spec.
Bringing your concept to life is what we do. Get in touch today to discuss what we can do for you. We provide personalised bespoke services to our exhibition clients, managing every detail of the installation, setup and dismantling process, with the ability to enhance your design with quality graphics, lighting displays as well as rental furniture and décor items.
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