As the Kingdom of Saudi Arabia continues to embrace innovation and economic diversification, the events and exhibitions industry is poised for unprecedented growth. In this dynamic landscape, Electra, the trusted provider of event solutions in Saudi Arabia, has opened a full production capacity locally in Saudi Arabia in 2023, bringing its unparalleled expertise and cutting-edge services to the kingdom.

Establishing a Foothold in Riyadh

To better serve its clients in Saudi Arabia, Electra has established an in-house production facility in the capital city of Riyadh. This strategic move allows the company to deliver event solutions and exhibition stands with unparalleled efficiency and cost-effectiveness, ensuring that clients across the country can benefit from Electra’s event fabrication services.

“With our presence growing in Saudi Arabia at a fast pace, we’re excited to keep expanding our production capacity, following the opening of our factory with specialties such as carpentry, steel work, paint work, fabrics and graphics, we’re pleased to announce the opening of our logistics center for tents, marquees and furniture, nearby our factory” – Benoit Honnart, CEO.

Premium Furniture Rental Service

In addition to its exhibition and event services, Electra offers a premium furniture rental service in Saudi Arabia. With a dedicated warehouse in Riyadh, the company ensures that its clients have access to a wide range of high-quality furniture pieces to enhance their events and venues.

“Our premium furniture rental service caters to businesses and individuals alike, providing a hassle-free solution for their event and interior design needs.” – JX Paulin, Director of Development and Client Services.

Whether it’s a corporate event, a wedding, or a private gathering, Electra’s furniture rental service provides clients with the flexibility and convenience they need to create a stunning and memorable experience.

Seamless Saudi Arabia- A Resounding Success

Electra’s commitment to excellence was recently showcased at Seamless Saudi Arabia, where the company brought to life the vision of its talented client MULTILEM for the VISA stand. Through meticulous project management and attention to detail, Electra delivered the stand ahead of schedule, leaving everyone stress-free.

“From meticulous carpentry works to matching the brand’s color and identity to perfection, we also crafted meeting rooms with furniture pieces from our in-house collection.” – Anush Rao, Account Manager, Exhibitions.

MULTILEM and VISA planned an array of digital interactions to redefine visitor experience on this stand, and Electra provided the hardware integration to make their vision a reality, ensuring that the technology was seamlessly integrated into the stand build.

A Promising Future in Saudi Arabia

With its expanding presence in Saudi Arabia and a dedication to delivering exceptional services, Electra is already recognised as a trusted partner for businesses across the Kingdom. Indeed, the company has been delivering some of the Kingdom’s most prominent events for the past 20 years. The company’s tailored solutions, attention to detail, and commitment to client satisfaction have earned it a reputation for excellence.

“We are excited to be part of Saudi Arabia’s thriving events and exhibitions industry, and we look forward to providing our clients with innovative and impactful solutions that exceed their expectations.” – Says Benoit Honnart.

As Saudi Arabia continues to embrace economic diversification and foster a vibrant business environment, Electra stands ready to support this transition by delivering world-class event solutions that contribute to the success of its clients’ endeavors.

Frequently Asked Questions

What services does Electra offer in Saudi Arabia?

Electra offers a comprehensive range of event solutions in Saudi Arabia, including exhibition stand design and construction, event fabrication and production, fit-out, tent rental, furniture rental, and hardware integration for digital experiences. With an in-house production facility in Riyadh and a logistics center, Electra can efficiently serve clients across the Kingdom.

Where is Electra’s furniture rental warehouse located in Saudi Arabia?

Electra has a dedicated furniture and tent rental warehouse in Riyadh, ensuring that clients across Saudi Arabia have access to a wide range of high-quality furniture pieces for their events and venues.

Can Electra handle large-scale events and exhibitions in Saudi Arabia?

Absolutely. Electra has extensive experience in delivering large-scale events and exhibitions, both in Saudi Arabia and in the Middle East. The company’s recent success in constructing setup for events and exhibitions in Riyadh, Al Ulah, and Jeddah showcases its capabilities in handling complex projects.

How does Electra ensure seamless integration of technology into event stands and experiences?

Electra has a dedicated team of experts who specialize in hardware integration for digital experiences. They work closely with clients to understand their vision and ensure that technology is seamlessly incorporated into the stand or event design, creating immersive and engaging experiences for attendees.

Can Electra provide customized solutions for clients’ specific event requirements?

Yes, Electra prides itself on its ability to provide tailored solutions that meet the unique requirements of each client. The company works closely with clients to understand their needs, preferences, and objectives, and then develops customized solutions to exceed their expectations.

What sets Electra apart from other event solution providers in Saudi Arabia?

Boasting 32 years of experience and a dedicated team of 550 in-house experts, Electra stands out for its exceptional expertise and efficiency. The company excels in creating innovative and visually impressive event solutions, distinguished by rapid turnaround times and outstanding flexibility to accommodate last-minute adjustments.

Electra also sets itself apart from other event solution providers in Saudi Arabia through its steadfast dedication to health and safety, certified by ISO 45001, and its commitment to sustainability, evidenced by ISO 14001 certification. This focus positions Electra as a regional leader in eco-friendly solutions and recycling.