The Kingdom is Open for Business; Are you Ready?
As the events environment has become more inviting, Saudi’s MICE industry has felt the benefits, growing by 16% in 2017 representing around 4.5million attendees to over 10,000 business events. Cultural and entertainment events are also taking off. Around 5,000 events, many featuring world famous companies like Disney and Cirque du Soliel were organised during 2018, with an even larger number on the 2019 calendar. Some of the highlights include Jeddah World Fest, UFC, Formula E, Le Teatro Circus, Car Parade Show and the International Media Production Festival.
KSA is well on its way to becoming a major destination for high-level events both in the region and internationally. The local market represents one of the largest untapped markets for business events, exhibitions, and cultural and entertainment activities. International and regional event industry players are already positioning themselves to take advantage of the new business opportunities. There is a great deal of pent up demand for local events.