Blog

Need some expert advice? Want to know the latest in design trends? Or thinking about exhibiting in the Middle East?
We can help! Here we share with you our knowledge, experience, and understanding of the industry.

Saudi Arabia’s Changing Event Horizon

GCC Events Market Heats Up with KSA Energy

International and regional events agencies know that the GCC is an ideal location for events due to strong local economies and high consumer demand from residents. The region is also a gateway to Europe, Africa and Asia, making it perfect for international events and conferences.

One of the most exciting developments taking place in the GCC events sector is the transformation taking place in KSA. The country has the largest economy and population in the Gulf region. Saudi is already the second most popular tourist destination in the Middle East – due to religious pilgrimage to the Most Holy Sites. Also, it has been a key destination for regional and international business events particularly focused around the oil industry.

Saudi Event Sector Cover Image - Image of people in the event

Establishing the country as one of the top four entertainment destinations in Asia and one of the top 10 globally for hosting major events has become strategic priority for KSA. Under the guidance of HE Crown Prince Mohamed Bin Salman, the National Transformation Programme (NTP) and Vision2030 investing in tourism, leisure, sporting and events infrastructure has been increased. Alongside these investment initiatives, the visa process has become easier and the strict dress codes for women have been relaxed.

The Kingdom is Open for Business; Are you Ready?

As the events environment has become more inviting, Saudi’s MICE industry has felt the benefits, growing by 16% in 2017 representing around 4.5million attendees to over 10,000 business events. Cultural and entertainment events are also taking off. Around 5,000 events, many featuring world famous companies like Disney and Cirque du Soliel were organised during 2018, with an even larger number on the 2019 calendar. Some of the highlights include Jeddah World Fest, UFC, Formula E, Le Teatro Circus, Car Parade Show and the International Media Production Festival.

KSA is well on its way to becoming a major destination for high-level events both in the region and internationally. The local market represents one of the largest untapped markets for business events, exhibitions, and cultural and entertainment activities. International and regional event industry players are already positioning themselves to take advantage of the new business opportunities. There is a great deal of pent up demand for local events.

KSA Event Opportunities in 2020 and beyond

The Saudi market is a big one and it’s getting bigger. Why not add it to your map of key event locations both in the region and globally? The key to success in this market will be finding reliable partners to supply turn-key services, event solutions including rental furniture. Possessing local knowledge and expertise is crucial to establishing a foothold if you are a new entrant. If you are already working in the Kingdom, finding the right supplier can help you take your events to the next level, and improve your market share.

Electra has been working in KSA for many years. Our most recent projects include many exclusive private events, where we supplied temporary structures, internal fit-out and furniture and custom décors. We were also involved in Jeddah World Fest, where we constructed multiple pagoda tents, the main stage, and entrance and exit towers. We were also responsible for producing all the graphics and creating an elegant VIP area.

We offer European level quality and attention to detail. Our customised contracting solutions cover events, exhibitions and environments. Get in touch with us today to discuss how you can benefit from our comprehensive event solutions in KSA.