Cartier Ramadan at Al Khazzan Park
“Plans are nothing; planning is everything.”
Dwight D. Eisenhower
Dubai and Abu Dhabi are vibrant cultural and commercial hubs. Every year, more international events are being hosted here, in addition to numerous exciting local happenings like Dubai’s annual shopping festival, it’s always full of spectacular events: exhibitions, product launches, conferences, sports events and so on.
During the event high season, stretching from September to March, the pace speeds up with peak pressure during October-November and February-March. For event planners, this is a blessing with an edge. To get the most out of the season, you need to have the best organisational skills. Here are some of our handy tips on how to navigate through the peak season smoothly and successfully whether you are planning for clients or organising your own events.
“By failing to prepare, you are preparing to fail.”
It’s never too early to start strategising – planning how to make your event shine in a packed schedule. During high season, it seems like Dubai is hopping with super events – from trade shows and exhibitions to luxe private affairs. The key to handling the pressure is to plan your schedule well – balancing between following up on business leads, with fulfilling existing client demands. Like the old 6Ps adage says Proper Prior Planning Prevents Piss Poor Performance (Promoting Perfection). What does that mean for events?
There are a few vital things to take care of when you are planning, including the following:
Being organised should be engraved in the job description of every event planner. But during peak season, you need to master this skill. Key to good organisation is making use of all the resources you have available. That means offloading some critical tasks to reliable experts. Examples include using exhibition stand companies to build, set up and dismantle your exhibition booth or pop up installation.
Using an event solutions provider can help you by managing all technical aspects of your project such as preparing the venue according to your theme, including fit out, furniture and décor.
Once the peak season frenzy has passed, it’s easy to put it aside until the next time. But never neglect to take the time to reflect on what worked and what didn’t work during your season. Document the lessons you have learnt for each event and use them to help you avoid pitfalls during the next season.
“If you don’t know where you are going, you’ll end up someplace else.”
High season is a gift for event planners. It is the perfect time to help you or your clients shine. If you are organising an event for your own company, peak season is ideal to help your brand stand out and promote your products and services. Put in the time for proper preparation and planning and avoid the worst event planning fails. Examples include not having your exhibition stand completed and/or installed on time; or failing to book early enough and not being able to find an appropriate space.
At Electra, our motivation is to help our clients move from vision to reality. Project execution is our forte. We can take care of all the little details in setting up your venue to your exacting specifications. This frees up your time to concentrate on the bigger picture –creating an unforgettable experience for your clients’ guests or visitors. Check out our specialised and customisable services for all your event needs today.
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