Need some expert advice? Want to know the latest in design trends? Or thinking about exhibiting in the Middle East?
We can help! Here we share with you our knowledge, experience, and understanding of the industry.
GCC economies, led by the UAE, are diversifying and attracting new investments. The events market is one of the most dynamic and fast-moving in the region. Brands must compete for the attention of sophisticated locals and stylish visitors. Every marketing and promotional event planner is striving to take their efforts to the next level. Using event rentals can be an important resource helping you transform your vision into reality.
Events are now more than ever an essential part of any effective business development toolkit. And because of the increasing digitalisation, the way that companies approach branding and marketing has dramatically changed.
With experiential marketing, brands can create unforgettable experiences and allow companies and customers to interact online as well as in real life. They create events that engage all the senses: sight, hearing, touch, smell and taste. By using temporary structures and top-quality furnishings and accessories, you can achieve just that and create that distinctive atmosphere for your event.
Event staging is one of the most critical dimensions of successful events. If you want to represent a brand, or highlight a company’s product/service, event styling is crucial in creating the proper atmosphere. Well-appointed furniture, fittings, and other design elements like plants, wall hangings, and lighting, all contribute to generating a positive impression on your customers.
Event rentals widen your choices. Rentals stretch from tents, marquees and pavilions, to furniture and fittings. There are so many benefits to including event rentals as a vital part of your toolkit, including:
In celebration of the 80th anniversary of the French brand’s iconic silk scarf, Hermès launched a global campaign, featuring mini laundrettes decked out with orange washing machines and dryers. The interactive activation invited customers to freshen up their old Hermès, using a dip-dye washing process. Customers were also offered the chance to buy new limited-edition dyed items. Hermes picked us to deliver its unique experiential pop-up concept in Dubai by creating a custom-built structure floating over the permanent water feature at City Walk.
At an exclusive private event, Hermès celebrated over two thrilling nights at the Dubai Opera House in honour of their legendary silk scarf, “Carré”. The venue was transformed into a fantastical psychedelic setting featuring the iconic silk square. Ceilings, and walls were covered in exquisite fabric. Rented furniture was customized with colourful upholstery. Specially crafted décor items were produced, including croquet mallets, balls and hoops.
Downtown Design is the most important design show in the region. Ensuring a successful preparation and execution of this top-level event requires extreme attention to detail. Over the last two years, we were responsible for building the temporary structure’s housing the exhibition. As the fair’s exhibition contractor, we also supported the international exhibitors by building individual stands that matched each brand’s specifications. The services provided included fitting out, lighting, power, stand contracting, furniture rental services and project management.
If you have a vision for an exceptional event using an event contractor can help you transform it into reality. You dream, design, and plan. The event contractor takes care of the build, set up, and logistics. Pick an event contractor that can provide you with a hassle-free event management experience, including a range of rental options to enhance the setting. Event rentals can stimulate your design creativity by expanding your choices without breaking your budget. Widen the limits of what you think is possible in your next event by considering renting a temporary structure to expand your venue, or even set up a new venue in virtually any location. Rental furniture and customised accessories can complement and boost your event theme making a deeper impression on guests and providing greater opportunities for social media engagement.
At Electra we provide a range of adaptable temporary structure suitable for a variety of events. We also have a carefully curated collection of furniture to complement any setting. Our in-house facilities can produce a wide variety of finely crafted customized elements, including wood panelling, display units, and stands. Do you have an idea for your next event to make you stand out from the crowd? We can make it happen. Our guiding mission is to bring your concept to life. Check out our project portfolio or get in touch to see how our services can help you soar!
March 2020
Ramadan event themes can range from opulent traditional Emirati banqueting to contemporary Middle Eastern comfort. This year, the holy month arrives right in the middle of spring, so a light and modern touch goes well with all kinds of events.
February 2020
We’ve examined hundreds of 2020 trade fairs organised in the UAE and KSA and highlighted a sample of the highest profile events from a variety of industries organised by theme.
February 2020
2019 introduced “Living Coral”, a softer peachy orange shade with gold undertones, expressing optimism and a connection to nature. This year’s colour is a more reassuring and calmer choice than the previous years.
March 2019
Tents are often used in creating Ramadan settings because they provide so many customisable options including the external structure and floor to ceiling decorative choices.
February 2019
Pantone announced that PANTONE 16-1546 Living Coral would be its new colour of the year.
November 2019
Our top tip for producing extraordinary festive events is to create an immersive experience for visitors and guests using all the available tools – space, lighting, colours, scents and textures.
