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Dubai Design District, d3
P.O.Box 333011, Dubai, UAE
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+971 4 456 3827
info@electradubai.ae

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HermèsMatic Pop-up Store

From Europe to Japan and to then to the UAE, we were proud to be trusted as the contractor for the HermèsMatic Pop-up Store.

In light of 2018 being the 80th anniversary of the launch of its famous silk ‘Carré’, Hermès invited the public to bring their pre-loved scarves into their pop-up store for a new lease of life.

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Brief

The desired location, City Walk, Dubai, created an interesting challenge for the team to create a custom-built structure to float over the permanent water feature.

 

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Solution

We made the technical calculations and built the entire geometric diamond structure in-house. Half floating, half fixed to the ground level, the substructure over the fountain was made up of floating water cubes with a top layer of decking, weighed down at either side. 

We understand that innovation and attention to detail are vital in creating a hassle-free experience that will not only respect the brand’s philosophy but also match its exclusivity. This semi-floating platform was an exciting project which required constant recalculations of weight load going onto the platform throughout the whole process.

 

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