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Ramadan event themes can range from opulent traditional Emirati banqueting to contemporary Middle Eastern comfort. This year, the holy month arrives right in the middle of spring, so a light and modern touch goes well with all kinds of events.

We’ve examined hundreds of 2020 trade fairs organised in the UAE and KSA and highlighted a sample of the highest profile events from a variety of industries organised by theme. 

2019 introduced “Living Coral”, a softer peachy orange shade with gold undertones, expressing optimism and a connection to nature. This year’s colour is a more reassuring and calmer choice than the previous years.