UAE Red Crescent – ATAYA 2024

Marking 13 years of collaboration with the Emirates Red Crescent flagship exhibition, it was an honor to work on this extraordinary edition alongside HH Sheikha Shamsa Bint Hamdan Bin Mohammed Al Nahyan. This year, Ataya reached new heights in size and elegance, hosted at a brand-new venue that added an extra layer of excitement.

In just 15 days, Electra planned and built 6,000 square meters of awe-inspiring exhibition space. The reception area, steel mesh accents, stunning screens, bespoke furniture, and much more were all meticulously crafted to elevate the Ataya experience.

Our furniture collections, featuring the enchanting Forest Chairs, timeless Charles Chairs, and the regal Elysee Armchair, adorned the entire exhibition, creating an immersive atmosphere.

Sustainability takes center stage as we proudly repurposed stands from previous years, showcasing our commitment to eco-conscious practices.

Taking advantage of the outdoor space, four restaurant pop-ups were meticulously crafted by Electra.

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