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Bldg. 6
Dubai Design District, d3
P.O.Box 333011, Dubai, UAE
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+971 4 456 3827
info@electradubai.ae

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Sole DXB 2019

Every year since 2011, one of the most highly anticipated shopping and cultural events takes place at D3 (Dubai Design District). Sole DXB (5th-7th December 2019) is the hippest street festival showcasing the newest and freshest trends in fashion and footwear, art, and music. Sole DXB hosts pop up stores from the top urban fashion brands, art exhibits and installations, talks and music performances focusing on all aspects of modern street culture from around the world.

 

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Brief

We handled 5 high-interest projects for prestigious luxury brands representing fashion, automobiles, and perfume. We were responsible for creating aesthetically pleasing venues and structures to attract the young fashionable audience. Our mission was to set up the stands, produce high-quality graphics, customize special display items and handle interior fit-out, etc.

 

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Solution

Each project aimed at capturing attention in this high-profile event, while respecting each brand’s values and image. We were responsible for the entire technical management of the projects and built several two-level stands relying on the use of steel panels and structures to increase the edgy modern vibe. Fresh creative layouts were used for the retail spaces. Cashiers and stock were positioned in an innovative but functional way. Unique features included:

  • Customised tables
  • Display units
  • Dressing rooms
  • Storage spaces
  • Reception areas
  • Lightboxes
  • 100 sqm vinyl graphics for Cadillac and a clothing company
  • Dining bar and DJ booth
  • Outdoor terrace lounge for Cadillac

 

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