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P.O.Box 333011, Dubai, UAE
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Mother of the Nation Festival 2021

Created by the Department of Culture and Tourism of Abu Dhabi, Mother Of The Nation is a unique festival taking place on the Abu Dhabi Corniche. It features plenty of activities such as an amusement park, food areas, a music arena, and a shopping district. The 10 days festival gathered close to 150,000 visitors in 2021.

For this 5th edition, Electra was appointed to deliver innovative and very instagrammable temporary structures! Our client BRAG worked in a joint venture with Linkviva to design unique and flashy event setups from parking to buildings. Our team’s attention to detail was key to deliver such unique builds, while making sure the various areas of the event enjoy seamless aesthetics.

 

Electra provided its innovative ‘The Cube’ tent solution for the buildings with a total of 4 tents covering 1125 sqm. Also, a custom-made structure of 100 sqm and pink clouding were created. ‘The Cube’ is a fully customisable tent solution that resembles a permanent building, it is also sustainable thanks to an inflatable roof that saves energy, and the possible use of eco-flooring.

This 2021 edition of MOTN was the biggest to date, and we were delighted to have contributed to its success.

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