MANE at BeautyWorld 2023

Every year, our creative client MANE comes to us with a new challenge, and we love it!

This year, MANE collaborated with artist Guillaume Credoz, who took stand design to new dimensions blending sustainability and innovation. The technique uses a specially developed 3D printing technology feeding on plastic waste as a base material.

The design concept was developed around 100% recycled triangles sourced from discarded car headlights and large water bottles; MANE’s vision is nothing short of eco-friendly brilliance.

Electra dedicated team, took on the challenge of assembling 279 intricately crafted triangles, each with its own unique code. The result is a captivating blend of sustainability and sophistication.

To complete, we incorporated pieces from our furniture collection to create a meeting area, adding the perfect finishing detail to MANE stand at Beautyworld.