Huda Beauty, Dubai 2025

Electra partnered with Bureau Beatrice to deliver a visually striking setup for Huda Beauty’s Ube Collection launch at the Delano Hotel, Dubai – a celebration that captured the playful and luxurious spirit of the brand’s latest release.

The event design paid tribute to Huda Kattan’s well-known love for Ube cake, brought to life through a vibrant, lilac-toned space filled with bold and imaginative elements. Electra was responsible for the full production and build, which featured life-sized product props including lipsticks, blush, and Easy Bake powder, along with a pink Ube cake-inspired stage as the centrepiece.

Every detail was custom-built to align with the creative direction, from the color-matched finishes to the overall layout—creating an immersive environment that echoed the unique aesthetic of the collection.