A special highlight of the summit was our CEO, Benoit Honnart’s participation in the panel discussion, “Preserving Socio-Cultural Authenticity to Maximize Socio-Economic Benefits,” where he discussed the significance of preserving the UAE’s cultural heritage within the rapidly evolving events industry. He emphasized the role of local job creation, local manufacturing with “Made in the UAE,” showcasing UAE craftsmanship, and integrating sustainable practices that align with initiatives like the UAE Vision 2031 and Green Agenda 2030, such as our 360-degree recycling partnership with RECAPP by VEOLIA.
At Electra, we remain committed to providing innovative event solutions that reflect both tradition and modernity, all while supporting the region’s sustainability goals.