Evian at Tagomago, Dubai 2025

In its most ambitious Middle East activation to date, Evian unveiled a standout installation at TAGOMAGO Dubai—featuring the city’s first-ever floating pink tennis court, constructed directly above a swimming pool.

Electra was tasked with the full production and build of this one-of-a-kind setup. The project required technical precision, including coordination with divers to anchor and stabilize the platform safely within the pool. The court served dual purposes: hosting interactive tennis sessions by day and transforming into an elegant dining space by night.

Every detail was custom-produced to align with the creative brief—from umpire chairs and benches to bespoke tables and welcome drink trays. Despite two days of rain during the build-up, the team ensured everything remained intact and protected, using a custom linoleum cover for added stability and weather resistance.

This project highlighted a seamless combination of creativity, technical planning, and hands-on execution in a truly unique setting.