Dubai Future Foundation, Dubai 2024

At the intersection of innovation and design, Electra collaborated with The Originals to deliver a striking experiential space for the Dubai Future Foundation—an event that invited visitors to engage with the future in a truly immersive way.

The interior was conceived as a fully reflective environment, with mirrored ceilings and floors that blurred the lines between reality and illusion. This spatial design not only transformed the venue but also shifted the perception of scale and depth, offering a surreal, dreamlike experience.

The entrance facade featured an asymmetrical holographic mirror-effect structure, designed to give guests the impression of crossing into another dimension—setting the tone from the very first step.

At the centre of the experience, a custom-built water ripple effect machine, developed by Electra’s technical experts, added an auditory and visual layer to the journey. The machine responded to sound frequencies, creating synchronized water movements that echoed throughout the space in harmony with light and visuals.

This project reflects Electra’s commitment to supporting cutting-edge concepts with precise execution—from concept development to custom production—delivering environments that leave a lasting impact.