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Drager at Arab Health 2021

Arab Health is the largest gathering of healthcare and trade professionals in the MENA region. The 2021 edition of the event welcomed 22,800 visitors from 172 countries who connected with 1,700 exhibitors.

The four-day showcase, inaugurated by H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group, has generated AED767.7 million new business deals.

A total of 61 countries were represented by exhibitors, which included 30 international pavilions.

Brief

Dräger is an international leader in the fields of medical and safety technology, and a trusted client of ET Global, our European counterpart within the E3 group. Drager being a Platinum partner of Arab Health, ET Global appointed Electra to ensure the specific design and quality requirements of the stand will be met. This included setting up various spaces to display Drager products, a reception desk, as well as a bar lounge area. An overall minimalist yet attractive stand.

Solution

High quality meets simplicity.

Together with ET Global, we custom built the stand from A to Z, with ET Global handling the design, and Electra handling the construction, assembly and fit-out. Using the best quality materials, we built a platform with a mix of laminate and light wood parquet, elegantly displaying Drager products around a transversal corridor, inviting visitors to walk through the stand.

To organize the space and highlight the displayed products, we produced free standing walls with full width graphics and informative screens. The furniture elements were custom-made to match the client’s requirements.

For this stand located in a prime area of the exhibition hall, a bespoke 360 degrees hanging banner was produced to give visibility to Drager’s participation. Custom made lightboxes were also specially designed and produced for the main logos of the stand, giving the outmost finishing touch.

As with all our projects, we ensured consistent alignment with the client by maintaining a constant flow of communication.

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