Dior, Jeddah 2024

 At Electra, we specialize in creating unforgettable luxury events that leave a lasting impression. For the launch of Dior’s new perfume collection at the luxurious EDITION Hotel in Jeddah, we were honored to bring our expertise to the forefront. In collaboration with Another A Story, we meticulously designed and built a custom setup in our Riyadh factory, capturing the essence of Dior’s timeless elegance.

Our bespoke installation, featuring signature podiums from our rental collection, exuded minimalist sophistication and refined beauty, perfectly complementing the allure of the collection.