DFW in D3, Dubai 2025

As the proud production partner of Dubai Fashion Week, Electra played a key role in bringing the event’s vision to life at Dubai Design District. At the heart of it all stood The Cube – a custom tent structure that served as the main venue, housing captivating runway shows and hosting the week’s most anticipated moments.

Our team was entrusted with managing rapid transitions between shows, reconfiguring the setup with precision and efficiency to ensure a smooth flow of events. From interior fit-out to curated furniture rentals, every detail was executed to support the elevated, fashion-forward atmosphere expected of such a global stage.

Within The Cube, Electra also brought the Bisou Café pop-up to life – a chic fusion of French and Mediterranean style. Our scope included the full build and installation, including over 600 sqm of draped curtains across 6-meter-high walls, creating a space that exuded vintage charm and sophistication.

Despite evolving requirements and last-minute design approvals, our team responded with agility and focus – delivering a flawless result under tight timelines and ever-shifting demands.

Dubai Fashion Week called for excellence at every turn, and we’re proud to have delivered an experience that matched the style and ambition of the occasion.