DET in World Cup, Dubai 2025

For this year’s Dubai World Cup, Electra had the opportunity to bring to life a sophisticated hospitality suite for the Dubai Department of Economy and Tourism (DET). Designed by ET GLOBAL, the space was produced by Electra with a focus on craftsmanship, detail, and sustainability.

To align with the event’s elevated tone, the suite featured rich wood finishes, designer wallpapers, and a carefully selected furniture collection, curated in collaboration with the client. Each piece was produced in-house, ensuring visual harmony and quality throughout the build.

A notable sustainable touch: all large-format visuals were created using non-PVC fabric, combining environmental responsibility with refined aesthetics.

The suite welcomed over 150 VIP guests and offered a series of immersive moments—perfumery, Arabic calligraphy, and traditional tea tastings—creating a warm and memorable experience that balanced modern luxury with cultural nuance.