Chaumet at The Avenue Mall, Kuwait 2025

Golden geometry and Parisian elegance came together in Kuwait with the launch of Bee My Love—a refined pop-up for Chaumet at The Avenues Mall. Electra was proud to support the vision through a bespoke build that brought the brand’s timeless aesthetic into a striking physical space.

The exterior featured a modular façade composed of golden mirrored hexagonal panels, echoing the honeycomb motif central to the Bee My Love collection. With shifting reflections and layered textures, the structure played with light and form—creating a visual rhythm that drew attention from every angle.

Inside, a minimalist white interior offered a serene and immersive contrast. Clean lines, tailored finishes, and carefully integrated lighting invited guests into a calm, curated environment that elevated the luxury retail experience.

From structural engineering to fine detailing, this project showcased Electra’s ability to deliver high-end custom retail environments that merge storytelling with precision craftsmanship.