Ataya, Abu Dhabi 2025

The 14th edition of Ataya Exhibition brought together creativity, culture, and community support under one roof. With a clear focus on quality and timely execution, Electra managed the delivery of key builds across 6,000 SQM of exhibition space, meeting tight deadlines and diverse design requirements.

One of the main highlights was the Al Ghadeer VIP Lounge, built as a clean and elegant space to host guests in a calm and welcoming environment. The layout, finishes, and furnishings were selected to reflect the character of the initiative while keeping functionality in mind.

A custom donation box was also produced for the event, designed specifically for Ataya’s charitable objectives. This bespoke item served both practical and visual roles at the exhibition.

Electra also built the Brazilian Pavilion, a stand that incorporated design elements inspired by Brazilian culture. The structure balanced color, branding, and layout to ensure the pavilion stood out while staying true to its national identity.

Another notable feature was the Sheikha Booth for De La Renta, created with attention to detail and tailored finishes to showcase the brand’s collection in a simple yet high-quality setting.

The project also included the use of signature furniture, along with stand repurposing techniques that supported the event’s sustainability goals. All elements were delivered on schedule, from design approvals to final installation.

This edition of Ataya reflects Electra’s ongoing role in supporting exhibitions with reliable production, detailed coordination, and effective on-site management.