Al Ula at Saudi Tourism Forum, Riyadh 2025

At the Saudi Tourism Forum, the AlUla stand offered visitors a thoughtful blend of heritage and sustainability. Designed by Multilem and brought to life by Electra, the space reflected a shared vision of environmentally conscious execution paired with cultural richness.

Our role focused on translating the design into reality with precision and care. From integrating recycled materials to installing energy-efficient lighting, every element was constructed to meet high sustainability standards without compromising the integrity of the concept. The build featured detailed finishes and high craftsmanship that honored the essence of AlUla’s landscape and history.

Delivering this project was not just about construction—it was about helping create a space that told a powerful story, responsibly and beautifully.