ADT Global Rail at AbuDhabi, 2024

Electra is proud to showcase its latest stand fabrication for ADT at Global Rail 2024. Collaborating closely with ET Global MEA, Electra’s production experts brought a visionary design to life, incorporating sustainable practices to create a memorable and impactful exhibition space.

The focal point of the stand was a custom-built, life-size wooden tree, standing 4 meters tall and 6 meters wide, finished with a natural wood stain. This striking feature not only captured attention but also set the tone for the entire space, creating a unique and immersive atmosphere.

In line with Electra’s commitment to sustainability, all graphics were produced using eco-friendly fabric, ensuring a minimal environmental footprint without compromising on visual impact.

The stand also featured dedicated lounge and meeting areas, designed with custom structures and 3D logos, complemented by wooden slats that created a warm, inviting environment for client interactions.

Design by ET Global MEA
Production by Electra

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