Moving Culture Forward: Introducing Chenue Middle East

Maison André Chenue and Electra announce a UAE joint venture to power the region’s fast-rising cultural scene with museum-grade logistics and seamless project/local orchestration.

Dubai, UAE — November 14, 2025 — Maison André Chenue, the world-renowned fine art logistics house, and Electra, the Middle East’s leading premium partner for events, exhibitions, and fit-out, announce the pre-launch of Chenue Middle East – a UAE joint venture designed to support the region’s booming cultural ecosystem with museum-grade logistics and coordinated access to complementary services across the GCC.

With museums, foundations, fairs, and luxury maisons expanding across the Middle East, projects are becoming more ambitious and time-critical. Chenue Middle East combines Chenue’s 260-year heritage, global network, and museum standards with Electra’s deep regional footprint and executional know-how, ensuring artworks and high-value objects are handled, transported, and presented with absolute care.

Benoit Roimier, CEO, Maison André Chenue: “For centuries, Chenue has safeguarded artworks for leading museums and collectors worldwide. Partnering with Electra allows us to bring that same custodianship to a market that is rapidly evolving — with local expertise from a trusted leader.”

Benoit Honnart, CEO, Electra: “Our clients want absolute confidence from airport to exhibition floor. By uniting Electra’s regional operations with Chenue’s world-class standards, we are creating a seamless, premium service that raises the bar for cultural experiences in the Middle East.”

Alongside this venture, Electra already serves as a trusted production partner to leading museums, foundations, fairs, and heritage bodies across the Middle East, delivering technically demanding exhibitions and cultural programs.

A natural alliance built on complementarity and shared ambition

End-to-end fine art logistics: import/export specialist, packing & crating, condition reporting, trained art handlers, and secure temperature-controlled transport.
Collection Management: maintaining accurate records and ensuring the physical and digital care of artworks. Balancing curation, conservation, and administration.
Seamless coordination with local delivery: integrated planning with Electra’s on-ground teams for display casework, technical production, temporary structures, and site execution when projects require it.
Regional reach, global standards: GCC coverage anchored in international best practice and museum protocols.
Stewardship & sustainability: responsible materials, route optimization, and circular build approaches.

Built for museums & cultural institutions, galleries & fairs, private and corporate collections, luxury brands, and heritage bodies, Chenue Middle East offers single-point coordination and white-glove execution. Clients benefit from integrated access to the complementary strengths of both partners — global custodianship paired with trusted local execution — tailored to each project’s needs.

Today marks the pre-launch of Chenue Middle East. The official launch will reveal the leadership team, expanded service lines, and facilities roadmap, together with select pilot projects developed in collaboration with partner institutions.

Stay tuned — the official launch of operations is coming in 2026.

Media Contacts

Thomas Minette – Head of Marketing – ELECTRA: +971 55 209 0319 / thomas.m@electrasolutions.com

Yannick Delbrah – Head of Special Projects – André Chenue: +33 6 23 61 70 03 / yannick.delbrah@chenue.com

About Maison André Chenue

Founded in 1760, Maison André Chenue is a global reference in fine art logistics, supporting major museums, institutions, galleries, and collectors with museum-grade packing, transport, storage, and handling solutions.

About Electra

Electra is a premium, award-winning partner for events, exhibitions, and fit-out across the Middle East, and a go-to production partner to cultural institutions for complex, museum-standard builds and temporary venues.