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L'Ecole Van Cleef & Arpels in Dubai Design District 2019

Following its successful debut in 2017, L’Ecole Van Cleef and Arpels returned to Dubai for a second stunning engagement from 28th March – 13th April 2018 at n5 at Hai d3 in Dubai Design District. Founded in 2012, with the support of Maison Van Cleef & Arpels, the luxury French jewellery, watch, and perfume establishment, the school is the first of its kind, created to allow the general public to learn about and experience the history, culture and craftsmanship of fine jewellery and watchmaking. Although based in Paris, the school has a nomadic program, which travels to different world capitals to inspire and educate through classes, discussions and exhibitions attracting the general public and local artists and designers.

 

Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3 Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3

Brief

We were responsible for setting up the events three exhibitions: Art Deco; Pearl Merchants; and Hidden Treasures. We also provided bespoke items in the interior. Another key aspect of the project was constructing the outside shaded areas.

The complex project engaged more than 280 members of our dedicated team, who handled every aspect from production, installation and to dismantling. The full project took 14 days to execute and build and covered an area of 2,223 sqm.

 

Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3 Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3

Solution

We brought many of our top skills to bear on this project, as it required careful planning and the use of temporary structures, staging, furniture and décor. Using our experience in museography, we created semi-permanent temperature-controlled structures to house the pieces. We prepared glass display cases to show off the precious items and designed perfect lighting to set off their delicacy and beauty.

Setting up the outside shading area presented a few challenges as the requirements were complicated. The structure needed differed from the standard form of shading necessitating careful planning and detail-oriented implementation throughout the various stages. With careful thought, and planning we provided a unique solution; producing customised 6 meters high steel frames with tension bars. These were used as a guide through which a wire rope was passed. In this way we constructed a sub structure of fabric shading, creating different patterns and sequences to shape the exterior. The result was a delightful decorative effect that efficiently performed its essential shading function.

 

Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3 Fadi-Sarieddine-(L'Ecole-Van-Cleef-&-Arpels)-@-D3

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