Huda Beauty, Dubai 2026

Two events. One iconic launch.

For the unveiling of HUDA Speak Easy Bake, Electra translated the bold creative vision of Bureau Beatrice into a fully immersive brand environment, executed with precision and sharp attention to detail.

The project spanned two interconnected experiences. A custom-built side event featured bespoke furniture, tailored wall treatments, and rich drapery, creating an intimate yet high-impact setting. The main experience brought together multiple technical and design components, including staging, custom flooring, a tunnel entrance, piano feature moment, dance floor, and dedicated meet-and-greet areas – all integrated into a seamless spatial journey.

Through close coordination with multiple stakeholders and partners, Electra ensured both environments were delivered flawlessly, allowing the focus to remain firmly on the product launch and brand storytelling.

Designed by Bureau Beatrice. Built by Electra.