Hotel Cadillac at SOLE DXB 2018
Cadillac, the iconic luxury car brand, selected SOLE DXB for the exclusive regional launch of the all new XT4, its first ever compact SUV aimed at millennials. SOLE DXB, the region’s largest cultural festival focusing on fashion, music and art, is held every year at Dubai Design District. This year Cadillac created a unique 360-degree brand experience focusing on safety, technology and design.
We were appointed to help the client deliver their Cadillac Hotel concept, a unique pop-up featuring immersive experience rooms and a showcase for the newly released XT4. The Cadillac hotel, reimagines a fun and flashy glamourous Miami Beach hotel vibe, created specifically for Sole DXB using bespoke and sophisticated design features.
We provided the client with full project management services with an extremely high attention to detail ensuring that guests were swept away by a totally new and fun experience. Our work involved building the Cadillac Hotel, setting up the experience rooms and the XT4 showroom. We contributed custom made furnishings and over the top décor items complementing the theme. Our team customised a showstopping 6-meter mock pool visible from the top of the structure using glass and real water to add authenticity.
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