Glam Hotel in City Centre Mirdif, Dubai 2025

Electra delivered a fully custom-built pop-up activation for Glam Hotel, transforming an ambitious design concept into a vibrant and immersive space titled “Pop Into the World of Makeup.” Spanning 18m x 12m, the installation was a true demonstration of speed, coordination, and craftsmanship.

Designed by Inspiratus and built entirely in-house by Electra, every element — from carts, counters, and pouffes to select lounge furniture — was custom-made to align perfectly with the creative vision. Hand-sculpted styrofoam props, bespoke finishes, and tailored décor came together to create a bold and engaging environment.

The project’s greatest challenge was its schedule: built and installed in just three overnight shifts of eight hours each. Despite the demanding timeline, Electra’s team delivered with precision, ensuring every detail met the highest standards of quality and design.

The completed experience featured a personalized Charms Bar, a welcoming Café Corner, and interactive zones hosting live makeup tutorials and fashion and style talks, offering visitors a truly memorable and immersive experience.

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