EDGE at MITTE, Abu Dhabi 2025

Electra brought EDGE Group’s 507 sqm stand to life at MITTE, transforming a multi-brand concept into a seamless and unified experience. Handling the full scope — from production and logistics to on-site installation — our team ensured every detail was executed with precision and consistency across the space.

Custom-built displays, refined finishes, and smooth on-site coordination resulted in a stand that delivered both functionality and impact, supporting multiple brands under one cohesive environment.

The creative concept and design were developed by ET Global MEA, with Electra proudly leading the production and execution to bring their vision into reality.