Dubai Watch Week , 2025
This year’s edition of Dubai Watch Week marked an extraordinary celebration of horology, design, and elevated experience-making. For ELECTRA, it represented a defining moment, with the delivery of seven signature structures and meticulously crafted environments that shaped the visual and experiential identity of the fair.
A major highlight of this edition was the debut of ViewBox in Dubai. ELECTRA’s premium flat-pack architectural system takes modularity and sustainability in events to the next level. Engineered for luxury retail environments, ViewBox enabled fully customised interior and exterior fit-outs for Breitling, Chopard for Platinum Events, and the Dubai Watch Week Gift Shop, setting a new benchmark for refined modular architecture in the region.
ELECTRA also delivered three of its iconic Cube structures for House of Horology and various brand showcases, alongside the instantly recognisable Dubai Watch Week Arches for Siddiqi, which emerged as one of the event’s most memorable visual signatures.
Across the venue, several custom-built spaces were brought to life, including a precision-executed fit-out for Bonhams, completed on a fast-tracked programme, and a fully bespoke structure and interior for BVLGARI for MCL Space.
To complete each environment, Electra Furniture Collections were carefully selected to subtly elevate the aesthetic with refined, contemporary elegance.
ELECTRA extends its warmest thanks to its esteemed clients — Siddiqi, Breitling, Bonhams, MARCOMLUX for BVLGARI, and Platinum for Chopard — for their continued trust.
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