Downtown Design, JAX Riyadh 2025

The debut edition of Downtown Design Riyadh has successfully concluded, marking a significant moment for the region’s design and creative industries. Electra was proud to play a central role in this milestone event, delivering the full build within the dynamic creative district of JAX, Diriyah.

As the main contractor, our team provided end-to-end production and on-ground execution, bringing the event’s ambitious vision to life through precision, craftsmanship, and seamless coordination. Our scope encompassed:

Custom-designed package stands, engineered with structural durability and finished with tailored aesthetics to provide exhibitors with refined presentation spaces
Bespoke builds for leading brands, including IWAN MAKTABI, LASVIT, VENINI, and COLLECTIONAL, each crafted to reflect the brand’s unique creative identity
Comprehensive venue branding, both indoor and outdoor, aligned with the event’s bold and contemporary direction

This achievement was supported by the capabilities of our local production hub in Riyadh, giving us the operational strength to deliver efficiently, maintain international-standard quality, and ensure smooth logistics throughout the project.

The success of Downtown Design Riyadh underscores the city’s growing position as a regional hub for design and cultural innovation — and Electra is proud to have contributed to its foundation with world-class production and execution.

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