Chopard DWW, Dubai 2025
At Dubai Watch Week, Chopard presented an environment where luxury craftsmanship met contemporary modular architecture, delivered by Electra in collaboration with Platinum Events UAE.
Within just three days, 11 ViewBox units were assembled to transform a 24 m × 11 m footprint into a refined showcase of elegance and precision. The space featured decorative moulded walls, CNC-patterned façades with integrated lightboxes, and meticulously crafted details that reflected Chopard’s heritage and attention to detail.
Powered by ViewBox’s flat-pack architectural system, the installation was delivered with speed, efficiency, and a more sustainable approach to temporary construction. The modular structure allowed for a high level of customisation, resulting in an environment that felt closer to a permanent luxury boutique than a temporary exhibition space.
Bespoke counters and custom display units were designed to present Chopard’s timepieces and jewellery with clarity and sophistication, reinforcing the brand’s identity while enhancing the visitor experience.
Modular. Meticulous. Magnificent.
A showcase defined by the Electra touch.
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