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Bldg. 6
Dubai Design District, d3
P.O.Box 333011, Dubai, UAE
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+971 4 456 3827
info@electradubai.ae

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CHANEL Pop-up

CHANEL Fine Jewellery unveiled their newest pop-up at the bustling Mall of the Emirates. The podium showcased pieces from their Coco Crush collection, from rings to cuff bracelets and necklace pendants.

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Brief

Our team had to incorporate the ‘Matelassé’ quilted pattern as the main inspiration for the bespoke stand.

Solution

We produced this effect with 2 layers of aluminium in both white matt & gold acrylic finishes. The full booth was adorned with 400 hanging items, suspended from the Mall ceiling at 40m high. Added to that, we also produced a photo-booth room, as well as tailored furniture and jewellery showcases allowing the customers to get up-close to the display.

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