Brand Activations at Mall of the Emirates

Mall of the Emirates launched a new dining and leisure experience for shoppers and mall visitors in February 2019. The MOE clubhouse suggests a cosy New England community area that is spacious, and light filled. Alongside trendy home-grown urban eating selections including: Poke & Co, Pastel Cakes, The Daily Prep Co, Acai Shack, Blacksmith Coffee Company and The Salad Jar, there are a variety of fun family games and activities suitable for both adults and kids. From the tired shopper wanting a coffee or a quick bite, to friends or family gathering for a meal, to play games or just hang out, there is something for everyone.

Brief

The MOE Clubhouse focuses on providing trendy and creative dining options in a comfortable and inviting atmosphere. We were asked to produce five kiosks to suit five different cuisines, each with different technical requirements.

Solution

The MOE Clubhouse was a last-minute project. Our team of experts worked within the constraints of a tremendously short timeframe to develop the technical designs, and to select the appropriate materials. We also carried out production, construction and delivery according to a tight schedule. Our large in-house production facilities and cutting-edge machinery meant that we were able to produce the needed components rapidly. Despite this constraint, we were able to maintain our high-quality standards. The booths were created with a great attention to finishing and details.

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