Binance Blockchain Week, Dubai 2025

For the third consecutive edition, Electra proudly delivered Binance Blockchain Week at Coca-Cola Arena, working in collaboration with GPJ Singapore on a large-scale, multi-level exhibition build.

The project featured over 40 custom-built booths, three dedicated stages, and more than 2,500 sqm of branding, all integrated across the main arena as well as Levels 2 and 4. Every element was executed with precision and delivered on time, despite the complexity and scale of the venue.

All components were fully custom-made to meet the client’s requirements, with Electra’s in-house furniture used throughout the space to ensure consistency in quality and finish. Standout interactive elements included a 5-meter-high slide and a life-size sofa seat, adding a dynamic, experiential layer to the event environment.