Beauty World in DWTC, Dubai 2025

For 13 consecutive years, Electra has proudly partnered with Beautyworld Middle East, supporting some of the world’s leading fragrance and beauty brands in presenting their identities with distinction, creativity, and craftsmanship.

Over more than a decade, we have grown alongside the region’s evolving beauty industry — continuously delivering exhibition environments that embody precision, refinement, and innovation, reflecting the spirit and artistry that drive this sector forward.

In this latest edition, Electra delivered nine bespoke stands for renowned names including Tekoéas for Robertet, Keops Expositions for Argeville and Givaudan, MANE, Business France Middle East, Agence Resperfuma for Expressions Parfumées, dsm-firmenich fine, and J Fragrances & Cosmetics. Each stand was designed and executed by Electra, shaped by the unique vision and brand direction of every client.

This year’s participation once again showcased technical excellence, premium finishes, and a deep understanding of brand storytelling — all brought to life through seamless collaboration and meticulous execution.

Thirteen years at Beautyworld, and we remain as inspired as ever by the creativity and passion that define this remarkable industry.

Credits: Agence Resperfuma for Expressions Parfumées, Tekoéas for Robertet, Keops Expositions for Argeville and Givaudan, MANE, Business France Middle East, dsm-firmenich, and J Fragrances & Cosmetics.