AlUla Stand at ATM, Dubai 2025

Electra partnered with Multilem Worldwide to bring the Al Ula stand to life, turning their creative vision into a fully realized exhibition space.

The stand featured a custom-made Styrofoam structure, meticulously sculpted to reflect the region’s iconic rock formations, creating a striking and authentic visual experience. This was complemented by bespoke furniture, crafted specifically for the space to enhance both functionality and aesthetics.

Despite a tight timeline, the project was delivered smoothly and on schedule, demonstrating Electra’s commitment to precision, craftsmanship, and collaborative partnership in every project.