Al Ula at ATM 2023
We were thrilled to be a part of the 30th edition of Arabian Travel Market, where we had the unique opportunity to work on the sustainable Al Ula stand for our client MULTILEM. Al Ula, a breath-taking region in Saudi Arabia, captivated visitors with its natural beauty and rich heritage. Here are some highlights from our sustainable efforts on the stand:
With a spacious area of 95sqm, we brought our client vision to life by building a stunning space that harmoniously blended the rocks of Al Ula and elegance of the stand. To mimics the rocks of Al Ula, our master painters created a custom-made plaster and paint finish.
Embracing sustainability, we used fabric sourced from Saudi Arabia for the meeting rooms, supporting local artisans and reducing our carbon footprint.
We also built a climbing wall on the outer left side of the stand, which offered an immersive experience in the wonders of Al Ula and its various adventure options.
We created infinity mirrors for the stand roof, providing a mesmerizing visual spectacle.
Working hand-in-hand with our client, we made conscious choices by using OSB sheets for the walls, a more sustainable alternative, reducing our impact on the environment.
To ensure comfort without compromising sustainability, we laid down eco-friendly carpets throughout the stand, adding a touch of eco-chic.
The tables were custom-made, embodying both functionality and eco-consciousness, reflecting our dedication to sustainable build.
Presenting the stand’s commitment to sustainable materials, we displayed a sample board showcasing the use of plaster in innovative and environmentally friendly ways.
We thank our client MULTILEM for their trust on this project.
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