Electra delivered a fully custom-built pop-up for Al Hilal, creating a dynamic retail experience that brought the energy of Riyadh Park to the home of Al-Za’eem.
Designed, produced, and assembled entirely by Electra’s KSA production hub, the pop-up was crafted from the ground up. From the structural framework to the finishing details, every element was purpose-built to reflect the identity, heritage, and winning spirit of the Kingdom’s most decorated football club.
The result is a bold and immersive retail environment—executed with precision and attention to detail—designed to engage fans and elevate the in-store experience. This project highlights Electra’s growing capabilities in Saudi Arabia and its ability to deliver high-impact, custom retail builds locally, efficiently, and at scale.
A standout retail moment, worthy of Al Hilal’s Blue Wave.
