ADT at GRTIEC, Abu Dhabi 2025

At this year’s Global Rail 2025, the ADT stand stood out as a remarkable fusion of creativity and engineering – designed by ET Global MEA and brought to life by Electra.

This bespoke build showcased a range of custom-made elements, including tailored bar and reception counters, a striking central tree structure, and an innovative interactive 3D-printed Pod activation developed by Electra’s in-house technology team. The moving Pod, configured on a custom-built track, became one of the main highlights of the stand, offering visitors an engaging and immersive brand experience.

The project exemplified seamless collaboration and precise execution, reflecting Electra’s commitment to innovation, craftsmanship, and teamwork at every stage.