adidas Family House at Dubai Fountain
We were entrusted by our client Jack Morton to fully produce the iconic adidas Family House, celebrating the 2022 FIFA World Cup. A floating platform was built on the Dubai Mall Fountain, and custom-made elements turned this steel structure into a cosy and welcoming space that was visited by world renowned football stars such as Iker Casillas and Kaka.
The Family House was surrounded by a white fence, an artificial garden and outdoor lighting. Once inside, custom-made décor brought the space to life with an entrance wall, reception, shopping area, dining area, kitchen, living room, gaming room, photo op and storage room.
All areas were branded using 3D logos, banners, rotating lightboxes, and numerous adidas products, décor, and artefacts
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