10101.art in Dubai Mall, 2025

In the heart of Dubai Mall, Electra delivered the 10101.art pop-up, a fully customized build designed to host an exclusive exhibition of masterpieces by Picasso, Dalí, Warhol, Banksy, and other legendary artists.

The space featured luxurious red velvet and delicate red voile fabrics, creating an atmosphere that mirrored the emotion, depth, and sophistication of the artworks on display. Every element was thoughtfully crafted to enhance the viewing experience, offering visitors a refined setting for an extraordinary cultural encounter.

Positioned in the Grand Atrium, among the world’s most prestigious luxury brands, this project exemplified Electra’s hallmark craftsmanship, precision, and attention to detail — qualities that define every build we deliver.