Curating and Producing Cultural Experiences That Shape Nations and Inspire the World
Electra’s Arts & Culture division is dedicated to curating, strategizing, and producing cultural programs, art festivals, and exhibitions that celebrate heritage, foster creativity, and position the Middle East at the forefront of the global art map.
With over 30 years of regional presence and cross-disciplinary expertise, Electra partners with ministries, cultural foundations, museums, and institutions to translate cultural visions into impactful experiences – aligning every project with national strategies and global artistic dialogue.
From public art festivals and biennales to heritage exhibitions, artist programs, and curatorial scenography, we shape spaces and experiences that connect identity, innovation, and artistry.
A Trusted Partner for Cultural Institutions
Widely recognized for crafting luxury events , premium exhibitions, and high – profile cultural experiences, Electra has long been a partner of choice for arts and culture entities, museums, and institutions seeking technical mastery.
Our Arts & Culture Division brings together a team with leadership experience in delivering complex, multi-stakeholder programs for select cultural institutions and global art initiatives.
Guided by Aiala Hernando, a seasoned cultural strategist with 15 years of global experience across the US, EU, and GCC, the division has been involved in major projects such as Noor Riyadh, Abu Dhabi Public Arts Biennial, and collaborations with Art Dubai, Downtown Design, and the Louvre Abu Dhabi .
Electra continues to reinforce its commitment to curatorial excellence, cultural strategy, and artistic innovation, building long-term partnerships that strengthen the region’s position in the international art and design ecosystem.
“Our mission is to accompany institutions in shaping cultural experiences that are not only artistically compelling, but also deeply rooted in place, purpose, and legacy.”— Aiala Hernando, Head of Arts & Culture.
Integrated Expertise – From Vision to Legacy
Electra Arts & Culture provides a 360° service model spanning:
- Strategic Planning & Curatorial Direction
- Concept & Design Development
- Custom Fabrication & Technical Production
- Large-Scale Installations & Fit-Out
- Sustainable Logistics & Site Operations
With production and logistics hubs in Dubai and Riyadh, Electra ensures end-to-end control, cultural sensitivity, and sustainability in every delivery.
Selected Work
Abu Dhabi Public Arts Biennial
Curatorial and production collaboration shaping Abu Dhabi’s cultural narrative through public art.
Downtown Design Riyadh
Long-standing partnerships reinforcing the region’s status as a global creative hub.
Sustainability & Cultural Responsibility
Every cultural project is an act of preservation and progress. We embed sustainable design, circular production methods, and waste management solutions to ensure that artistic expression goes hand-in-hand with environmental stewardship.
Our approach aligns with ISO 14001, Net Zero Carbon Events, and regional sustainability frameworks.
Let’s Shape the Future of Culture Together
Whether developing a national art program, curating a biennial, or producing a museum exhibition, Electra’s Arts & Culture division stands beside you – as a
strategic advisor, curatorial collaborator, and production partner – to bring visionary cultural experiences to life.
