SOBHA Realty IPS, Dubai 2026

Three days from confirmation to build.

Delivering SOBHA Realty’s stand at IPS 2026 required fast coordination, focused decision-making and precise execution across every stage of the project.

Developed by Electra’s in-house design team, the stand featured sweeping architectural forms, a prominent overhead structure, custom reception counters and dedicated meeting spaces, all carefully planned to create a strong and distinctive presence on the exhibition floor.

With the full stand structure and key elements custom made, the project moved rapidly from design development into production and installation.

Despite the compressed timeline, every detail was executed with the same focus on quality, functionality and finish.

A fast turnaround, delivered with precision.